Beyond the ordinary

Creative and mission-driven Communications Manager with over a decade of experience in nonprofit outreach, marketing, event planning, and strategic communications. Known for crafting compelling messaging that inspires action and builds meaningful connections with diverse audiences. Adept at managing internal and external communications, leading community engagement efforts, and executing multi-channel campaigns that elevate organizational visibility and impact. Passionate about using storytelling and creative strategy to advance purpose-driven work.

Owner

Halfway 2 Hippy, LLC

2017-Present

 

  • Developing a recognizable, mission-aligned brand identity that fosters customer loyalty and increases visibility in the natural living and handmade market space.

  • Creating engaging written, visual, and video content across social media platforms and email marketing to educate, inspire, and grow an audience committed to low-tox living.

  • Designing and teaching hands-on DIY classes, empowering participants to create their own natural products while fostering a sense of community and self-sufficiency.

  • Building and maintaining an eCommerce presence for both physical and digital products, streamlining customer experience and expanding accessibility to educational resources.

  • Planning and Executing successful vendor appearances at handmade markets, optimizing booth layout, inventory, and product display to increase sales and customer engagement.

  • Collaborating with small businesses and community partners to co-host educational workshops and events, increasing brand awareness and cross-promotional reach.

  • Creating high-quality digital assets including printable guides, checklists, and course materials that support both customer education and product sales.

  • Delivering responsive and thoughtful customer service, cultivating a loyal customer base and ensuring a consistent, positive brand experience.


 

Fundraising Executive

French Creek Council, Scouting America

2023-2024

 

  • Planned and executed successful special events and fundraising campaigns, achieving a $71,895 annual special event goal through strategic promotion and donor engagement.

  • Created compelling marketing materials for annual campaigns and event promotions to increase visibility and participation.

  • Developed and implemented creative multi-channel strategies to promote fundraising events and drive donor involvement.

  • Cultivated and maintained donor relationships through consistent, mission-aligned communication, resulting in increased engagement and long-term support.

  • Wrote, edited, and reviewed grant proposals, donor appeals, and campaign messaging to ensure clarity, professionalism, and alignment with organizational goals.

  • Collaborated across departments to unify messaging and branding in fundraising communications.

  • Proofread and edited internal and external communications for accuracy, tone, and impact.

  • Secured corporate sponsorships and coordinated matching gift donations to maximize event revenue and donor reach.

 

 

District/Sr. District Executive

French Creek Council, Scouting America

2015-2022

 

  • Planned and executed mission-driven events that increased public awareness and community engagement, supporting a consistent annual fundraising goal of ~$60K–$65K.

  • Developed and implemented marketing campaigns targeting donors and stakeholders to promote initiatives and expand organizational visibility.

  • Created compelling presentations and promotional materials to communicate impact and encourage donor and partner support.

  • Coordinated outreach events and campaigns to grow community engagement and reinforce public understanding of the organization’s mission and goals.

  • Secured over $140,000 in grant funding, managing proposal writing, impact documentation, and alignment with funder priorities.

  • Collaborated cross-functionally with departments and community partners to amplify messaging, ensure consistency, and drive successful campaign outcomes.

  • Managed content creation and proofreading for internal and external communications, maintaining professionalism and brand consistency.

  • Supported brand growth and public relations efforts through promotional strategies, stakeholder communications, and visibility campaigns.

  • Led planning meetings with executive board and partners to align messaging, outreach strategy, and program execution with organizational objectives.


 

Community Outreach Coordinator

Robert A. Macoskey Center for Sustainable Systems Education and Research

2013-2014

 

  • Managed social media content and strategy to increase student engagement and raise awareness of sustainability programs across campus.

  • Created printed outreach materials to foster community partnerships and promote the Center’s mission to local schools, organizations, and residents.

  • Planned and executed public workshops and private events, coordinating logistics, educational content, and promotions to ensure successful, mission-aligned programming.

  • Developed educational messaging and promotional materials to support outreach efforts and communicate sustainability practices to diverse audiences.

  • Supported farm operations by planting, harvesting, composting, and caring for animals, while integrating hands-on learning opportunities into public programming.

  • Collaborated with faculty, staff, and student groups to align outreach initiatives with institutional sustainability goals and increase the Center’s visibility.

  • Engaged in cross-functional environmental education by facilitating interactive experiences on sustainable farming practices for students and visitors.


 

Contact

724-636-0273

amanda.adams0208@gmail.com

Create Your Own Website With Webador